Abbott’s Frozen Custard has officially called it quits in Lubbock, shutting down right after celebrating their first anniversary. The shop on Slide Road quietly updated its Facebook status to “permanently closed,” which is basically the business version of being ghosted. No long farewell message, no heartfelt community thank-you—just poof, like half the restaurants that dare to open in this city.

Of course, nobody’s saying the name had anything to do with it. But in a town where certain folks would boycott their own grandma if her last name hinted at political opposition, “Abbott’s” might not have been the safest branding choice. Imagine showing up for a cone and realizing it’s not even the governor selling it—just regular frozen custard. Talk about disappointment.

Still, surviving one full year in Lubbock’s “we-love-new-things-for-two-weeks” culinary ecosystem is practically a medal-worthy feat. Whether it was the location, the market, or the unfortunate name association, another dessert shop has been sacrificed to the gods of Slide Road turnover.

Did it melt… or did Lubbock just get tired of it faster than a Dairy Queen Blizzard on a July afternoon?

https://www.facebook.com/profile.php?id=61562606537545