A new study analyzing more than 9 million used car sales has bravely confirmed what anyone who’s ever sat through three green lights at 19th and Slide already knew: Lubbock really, really likes pickup trucks. The Ford F-150 tops the list locally, making up 5% of all 1- to 5-year-old used vehicle sales in 2025—outpacing even the rest of truck-obsessed Texas. Congratulations to the spreadsheets for catching up with reality.
In fact, four of Lubbock’s top five used vehicles are full-size trucks: the Ford F-150, Chevy Silverado, GMC Sierra, and Ram 1500. The lone outsider? The Nissan Rogue, apparently included to reassure us that at least one person in town sometimes buys groceries instead of towing a trailer they don’t own.
Compared to the rest of Texas, Lubbock leans even harder into the “bigger is better” lifestyle. While the state as a whole sneaks in a Toyota Camry among its top sellers—clearly a moment of weakness—Lubbock stays committed to horsepower, tailgates, the occasional Tesla Cybertruck sighting, and the emotional support provided by a lifted suspension.
Nationally, the Ford F-150 still reigns supreme, topping used vehicle sales in 28 states and 22 major cities. SUVs dominate overall, EVs are creeping in, and sedans still exist in theory. But here in Lubbock, trucks aren’t just transportation—they’re an identity, a personality trait, and possibly a zoning requirement.
So yes, Lubbock drives different—because why use a compact car when you can commute solo in a vehicle designed to haul livestock through a dust storm?