A woman stands on a stage with her arms raised during a worship service at a modern megachurch, illuminated by deep blue stage lighting against a starry digital backdrop, with the silhouettes of a congregation in the foreground.

Big Brother is Watching You Worship: Israel is Geofencing Lubbock Megachurches for Ad Clout

According to Foreign Agents Registration Act (FARA) disclosures filed by a California firm called Show Faith by Works LLC , Israel’s Ministry of Foreign Affairs is dropping over $4 million on what the firm calls the “largest Christian Church Geofencing Campaign in U.S. history”. Run by conservative political consultant Chad Schnitger , the campaign’s explicit goal is to combat sliding approval ratings among younger American Evangelicals. And because transparency is highly overrated, they chose to route the initial $325,881 payment through a German firm, HAVAS Media Germany GmbH —because nothing says “authentic spiritual awakening” quite like layered international wire transfers.

The mechanics of this digital dragnet are beautifully dystopian: they plan to digitally map the boundaries of major churches during worship times, track your phone the second you step into the sanctuary, and relentlessly bombard your social feeds with pro-Israel and anti-Palestinian ads later. But wait, it gets better. They are also deploying a mobile “10/7 Experience” trailer complete with virtual reality headsets and wall-length TVs built by “Hollywood experts” to hit churches and Christian colleges. Because nothing complements a Sunday morning sermon quite like a high-tech, VR geopolitical trauma simulator parked right next to the youth group’s donut stand.

Naturally, absolutely no one asked local congregations or pastors for their consent before turning their places of worship into an ad-tech testing ground. Right here in the Hub City, a staggering four faith communities are sitting ducks in the data pool. Trinity Fellowship’s Lubbock campus is caught in the footprint because its Amarillo headquarters was explicitly targeted on the master list. Meanwhile, Experience Life (with its 3,751 attendance profile ), First Baptist Church of Lubbock (sitting pretty at 2,000 strong ), and Trinity Church (clocking in at 2,900 ) all fit the exact megachurch profile this campaign is aggressively hunting down.

Next time you are zoning out in the pews and sneak a peek at your phone to check the Texas Tech score, just remember—while God might forgive your short attention span, a foreign government is actively tracking it.

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Filed under: Religion